3 tips for a welcome e-mail that works
If you have an e-mail list there’s one non-negotiable: write e-mails.
And in those e-mails, one should hit your subscriber’s inbox the moment they sign-up.
Several businesses don’t do this and you’re missing out.
Why?
Because this is your first interaction with your new subscriber and as you know, first impressions matter.
Here are 3 tips for a killer welcome e-mail.
(They may sound simple, but that’s what makes them work.)
Explain why you started
State what makes you different (and why)
Set expectations
Let’s dig in
Explain why you started
What made you start your company/brand? For example, if this was Netflix:
“I started Netflix because back in 1997 I was charged a $40 late fee for Apollo 13 at Blockbuster. I realized that the entire video rental industry was built on punishing customers. Video stores made most of their money from late fees, not rentals, which meant their business model depended on customer frustration. People wanted convenience and selection but were stuck driving to stores, hoping movies were in stock, and facing penalties for living normal, busy lives. So I decided to build a service that would deliver unlimited movies without any late fees.”
State your origin story (the incident)
Highlight the pain/problem you identified
This is a great segue to stating…
What makes you different
Highlight the solution you’re providing
How’s the solution you came up with being a painkiller? What was it that limited people that you did differently?
Ex: Uber -
Pain / Problem: Unpredictable, expensive, unpleasant taxi experience vs transportation
Solution: Build a platform that would let anyone become a driver and give riders complete transparency and control over their transportation
If we take Netflix above
Pain / Problem: The entire video rental industry was built on punishing customers. Video stores made most of their money from late fees, not rentals
Solution: To build a service that would deliver unlimited movies without any late fees"
Set expectations
This is simply telling how often you plan on sending e-mails.
It sounds obvious but you’d be surprised how effective that is.
If you write short daily e-mails, clearly stating that prepares your subscriber (before they start filing spam complaints against you)
If you write long-form e-mails that have an estimated reading time of 30 minutes then mention that.
Setting expectations from the start sets the tone for your e-mails from day 1.
And that’s it!
3 simple tips for a killer e-mail that’ll stand out more than what any marketer would whip up for you :)