The Only Copywriting System I recommend
My mentor Andrew Gould often mentioned a copywriter I hadn’t heard from the rest of the online crowd.
His name was Clayton Makepeace.
Initially, I didn’t pay much attention to this name but over a period of time, Andrew repeated his name in different contexts and that got me thinking…
If Andrew, a 9-figure direct response copywriter holds him in the highest regard, he’s definitely someone worth looking into.
After some digging, I came across this:
Clayton Makepeace's Quick Start Copywriting System
Clayton Makepeace was one of the greatest direct response copywriters of all time, and his system makes me feel like I’m back in school learning the basics.
Honestly? It’s exactly what I wanted when starting out.
What Makes This System Special?
The Quick Start Copywriting System isn't just another pdf. It’s the perfect system for beginners.
It covers the history of direct response.
It’s designed to go through different elements of copy
It has exercises for you to apply as you go
It might be the only product where you don’t feel lost after a few pages.
My favourite bit:
The book is written with great copy. If you pay close attention, you’ll notice how you keep reading it.
The book sells you on taking action. Things that are important in the craft, not a sales pitch to buy something. Copywriting comes down to this ability - persuading someone to do something. While the main goal is to sell, it’s more about convincing the reader about the benefits of doing something - in this case? the benefit of said topic in context of the pdf.
From Learning to Earning
The system goes beyond basic copywriting principles to provide a step-by-step blueprint for foundational copywriting skills.
I chose this because I trust Andrew's judgment completely, and I needed something that was both beginner-friendly and substantial (not just another surface-level introduction).
It's the only copywriting resource I'd recommend to someone just starting out, and once you work through it, you'll see why.